Pernod Ricard Promotions
A single app supported by a CMS that allowed Pernod to offer different promotions and increase mailing-list sign-ups across six of their brands’ Facebook pages
Pernod Ricard were keen to add more potential customers to their mailing lists for six of their most popular brands: Absolut Vodka, Brancott Estate, Campo Viejo, Jacob’s Creek, Jameson and Malibu. Their preferred method of doing so was via an online sign-up form that could include an additional competition element to incentivise usage.
The solution was a single Facebook application, consisting of a form that users could fill out to sign-up to a brand’s mailing list. The app was installable to each of the 6 brands’ Facebook pages, supported by a fully-fledged CMS.
Depending on what page the app was installed to, the design, content and flow were all customisable via the CMS, allowing Pernod to offer multiple, brand-dependant promotions, all through the same app. The list of customisation included:
This allowed Pernod to offer different acquisition methods, keep sign-up details separate and apply application design that was unique to each brand.
After a certain promotion had ended, Pernod were able to download the full list of user details for addition to their own eCRM via a click of a button in the CMS. A new promotion could then be set up and put online in minutes through an online wizard.
The front-facing app also had its own mobile version, giving Pernod the chance to acquire the 35% of potential customers who visiting the app via a mobile device.
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