Client

Glasgow City Marketing Bureau run a variety of online and offline campaigns, events and sites aimed to promote the City of Glasgow, Scotland.

Goals

Crowdsource a new slogan for the city of Glasgow

Get people talking online about the highlights of Glasgow

Create a social feed where visitors can see what is great about Glasgow

Encourage people to sign up to GCMB’s email newsletter.

The Solution

What Makes Glasgow Great? is a standalone website that encouraged people to submit their ideas for the new City of Glasgow slogan, as well as text, images and videos of what they thought made Glasgow a great city.

Each idea was displayed as a visual tile in a large mosaic feed, with each one displaying the image, video and/or text that the user had submitted. As fans added their opinions, the mosaic feed would update in real time, with the latest thoughts appearing live at the top and animating into the mosaic.

The mosaic also utilised infinite scrolling, allowing visitors to view hundreds of opinions quickly without having to navigate to additional pages.

Fans could submit their slogan / what they thought makes Glasgow great via a simple form at the top of the mosaic, where they could enter copy, attach an image, or link to a YouTube video. After submitting, fans were encouraged to enter their email address in order to sign up for the GCMB newsletter. All submissions were sent to an online admin suite, from which GCMB were able to approve or deny items to the mosaic feed with a single click. They were also able to use the admin to download all slogan suggestions, from which ‘People Make Glasgow’ was chosen as the eventual winner.

All submissions were sent to an online admin suite, from which GCMB were able to approve or deny items to the mosaic feed with a single click. They were also able to use the admin to download all slogan suggestions, from which ‘People Make Glasgow’ was chosen as the eventual winner.

What Makes Glasgow Great

The result

1000+

submissions from 6,000 visitors

25%

submission to newsletter sign-up conversion

2m 32s

average time on site