The X Factor

Project type: Campaigns

For the 2009 and 2010 series, The X Factor ran a campaign on Twibbon where users could support their favourite finalist.

Each contestant has their own Twibbon page from which fans could overlay a special image of support on to their Facebook or Twitter profile pictures. The campaign also had a custom-designed landing page where users could choose their favourite act.

Both series had tremendous success, combining for a total of over 35,000 supporters, exposing the campaign to over 10.5 million people online. The X Factor also took advantage of Twibbon's social-building features, leading to an increase of 25,000 Twitter followers and 10,000 Facebook likes.